Course Overview

We believe that, with enough enthusiasm and tenacity, almost anybody can do almost anything. We'll be providing a huge amount of enthusiasm and also a large amount of content. The goal is to equip attendees with as high a level of knowledge, insight and tools as possible, without overwhelming them.

We do this by incrementally increasing the complexity, depth and breadth of knowledge/skills/understanding whilst providing high levels of support in an inclusive, non-judgemental, and fun environment.

By the end of this course, the attendee will have a clear understanding of:

1. What their business is... and isn't.
2. Who their customer is... and isn't
3. What transformation their product/service actually fulfils and how they do it unlike anyone else.
4. How to market to those customers with the right message
5. How to get marketing assets created on a minimal budget.
6. How to have a structured pricing and cash-flow that will return a profit
7. How to plan, organise and schedule their work so they can keep moving forward.

Most of all, by the end of this course, you will feel confident and empowered that you are worthy of running a business, worthy of earning significant incomes, and confident that you can achieve it. You will understand that business is about taking knock-backs, rejections, failures and muck-ups and see them as simply 'learning experiences'... and be OK with that, so you can move forward and do it again better next time.

Ultimately, the aim is that, by completing this course, you will have everything you need to start trading with confidence. 

Section 2

By the end of this section, you will have a clear insight into:

• The Micro Business Model Canvas (mBMC) and how it relates to you in more depth/detail.
• Expanded ideas around the mBMC including: additional elements such as offers, product variations, marketing messages, pricing, where your customers can be accessed. All in preparation for the next sessions.
• An overview of a 'technology ecosystem', apps needed to run a business - which ones, why, alternatives, and the need to choose rapidly so you can utilise technology and make their life easier. Most people now-a-days can use a smart phone, so you can easily do this.

Section 3 - Let The Money Tell a Story.

The most daunting session. But one we will explain in small steps and make as fun as possible. By the end of this section, you will have:

• Understood the necessity of a cash flow forecast and the additional insights it brings. It's a crucial tool for your success
• Understood that the cash flow forecast is easier than it originally looks but it provides amazing insights.
• Understood that the cash flow forecast is like a game and there to be played with, adjusted and manipulated to tell you a story and to put real numbers against your ideas - and see how it all works. It helps you shape your business, branding, pricing, customers etc.
• Understood the structure of a Cash Flow Forecast and the real inputs/outputs required.
• Created a cash flow forecast for their business (using our template provided)

Section 4 - Marketing 01

Now the real fun begins and the really important . By the end of this section, you will have:

• Understood the Marketing Mix (7P's) and why they are so important and how it relates to business model canvas
• Understood the Marketing Communications Mix and why it needs to be integrated
• Understand how marketing messaging needs to convey a problem solved or a transformation
• Understood the concept of Attention, Interest, Desire, Action (A.I.D.A)
• Created a list of marketing assets you will need to launch (or grow) your business
• Created a list of media and/or mechanisms they can use to reach/communicate with the customers
• Been shown paid-for and free marketing resources you can use to generate marketing assets - including AI tools
• Been shown paid-for and free marketing software that can help them communicate rapidly including an overview of the various social media platforms.

Section 5 - Planning & Management

 By the end of this section, you will have:

• Understood the need for managing large “to do” lists, scheduling, executing etc in business.
• Been shown a wide range of free tools & apps that are used by successful small companies to manage this (Trello, ClickUp, Asana, Google Drive/Docs) as well as low-cost tools such as Microsoft 365
• Created a step-by-step plan as to what's needed to be done, in what order, by when.

Section 6 - Bringing it all together

 By the end of this section, you will have:

• A 'whole picture' of how running a business all integrates together
• The confidence to move forward and launch your business
• The confidence to create marketing assets to promote your business
• The tools/docs/apps in place to help make that happen.
• An improved mindset on achieving your goals