Articles

Tuesday, 16 May 2017 12:18

What does Marketing mean to you?

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It's 2017 and I have been running around the Thames Valley in Berkshire, England offering free marketing mastery consultations. So far, so good. But why did I do this?
Monday, 21 November 2016 16:26

11 Questions

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When looking at the most successful businesses... Why do you think: Apple don’t have a blog that shares useful tip-bits on computing or design or software... or anything.
Thursday, 28 July 2016 16:00

What's your problem?

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So, I once had a client who's MD would blow hot and cold and run through the office demanding another eshot be sent out. It had worked well in the past a few times.
Thursday, 21 July 2016 15:33

Invest in your creative

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It seems that the current start-up world is obsessed with funding. Whenever people talk at accelerators or incubators and in start-up meetings is always about funding.
Thursday, 14 July 2016 15:23

Build the trampolines before you jump

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I have ranted (sorry... blogged) about this before. You see, “Survivorship Bias” has a major problem. People who survive retrospectively attribute factors to...
Monday, 11 July 2016 14:40

Our Creative Model – An Overview

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More and more, people are realising that they are creative. Throughout the last 10 years, the myths and illusions of the marketing world have been chipped away
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