From hands-on, real-world granula skills - to strategic insights, planning and inspiring your team to be more entrepreneurial, we help your organisation to take on even greater challenges, and thrive in an ever changing world.
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Focused on and driven by the business requirement. Your mission, vision & values. Your products, services and their relative profitability. Profit, Innovation & Leverage opportunities. Establishing Management/HR, Finance, Operations, and Marketing departments' role in delivering the results required. Final deliverable is a business plan that will contain tangible goals and real-world, step-by-step overarching executables believed capable of ensuring your business achieves those stated goals.
Each area of the business can then create the next level of plans. (See Marketing Communications Audit/Strategy/Plan below)
When things get difficult and overly complex, or when you want to step into unchartered waters, it's useful to get some professional help.
So often in business there are complex, overlapping, timebound issues that prove to challenge even the clearest of minds. It may feel like you can't win. Or can't see a way through. Or the task ahead is just too complex and 'unknown'.
We use Design Thinking to help define the challenges, break through assumptions, stop group-think and inspire your team to innovate their way to success.
Helping you on an ongoing basis to keep you accountable and helping you deliver on the business plan. Covering topics such as: Ongoing business strategy & planning | Problem solving | Product development | Innovation | Customer centric business | KPIs & ROI | Process mapping | Cost saving ideas | Growth strategies | Sales & Marketing insights | Technology, apps & digital transformation.
As well as that, we're often used as a sounding board for new ideas, or even just an extra set of eyes to review the work of a marketing supplier - or read through important documentation before it's sent.
A structured approach to where are you now, where do you need to be, and how do you get there. Includes: Business strategy alignment | Segmentation | Customer empathy mapping | Value proposition development | Messaging development | Customer-centric experience, CX & UX | Campaign development | Graphics/Imagery develpoment | Sales & funnels | ROI & Measurement KPIs | Technology requirements and digital marketing strategy.
By the end of the project, you will have a marketing communication plan designed to deliver on the commercial requirements of the business plan.
You have to get the core marketing assets implemented first. No amount of hamster-wheel effort in digital marketing (posts, tweets, ads, comments, reviews etc) will do any good if you're not resonating with your customer with the right value proposition.
Even then, digital marketing is a mine-field in its own right.
We can help you measure activity, stay focused and execute 'what works' - maximising your time, energy, budget and resources by doing the right things at the right time in the right way.
The demands on a marketing team now-a-days are immense. Expected to be 'amazing at everything' - business savvy, strategic, able to set up meaningful KPIs as well as understand websites, SEO, PPC and write copy - oh and generate some videos at the same time as whipping up those spreadsheets. It's a lot.
The problem is that once your in it, doing it, making it, creating it, writing it and executing it, it's really hard to then get a helicopter, strategic and business focused view of what's working and what's not.
We can work with you to provide insight, guidance, hands-on-support and training to keep you delivering quality work and on track to support the commercial requirements of the business plan.
It's not just management, sales & marketing who are responsible for revenue. Why not empower everyone to be part of your marketing system? When you have an authentically marketing-centric business, that is then genuinely customer-centric, it adds massive value to your customers. And to your bottom line.
We have worked with many organisations to provide marketing, entrepreneurial mindset skills, and business startup training for their stakeholders, customers & suppliers. Self-employment is liberating, empowering and a passion of ours. We truly believe that, with the right training, mindset, coaching and tenacity, almost anyone can start and run their own successful business... or be more creative and entrepreneurial in their job role within a business.