Strategic Innovation. Commercial Creativity.
Strategic Innovation. Commercial Creativity.
Leverage our 25+ years experience in Business & Marketing to get the results you need on specific challenges.
After an Innovation Catalyst session, there will be work to be done. Often, the most sought after deliverables to execute on are to address the two main concerns - Marketing, and Money. These implementation programmes mean Ooba can guide you every step of the way to get the results you need.
The fundamental building blocks of your marketing activity is often the least worked on. Get it right and all else follows smoothly. Get it wrong and you're wasting marketing budget.
The Marketing Strategy Programme helps target the right customer/audience segments with the right value propositions and design the right words (and the right voice) to truly connect with your customers on a level they feel resonance with. Then we define the right channels and marketing activity to reach those customers.
This programme is structured in 4 stages.
Stages 1 - 3: The right customers, and the right words said at the right time in the right way.
By the end of stage 3, you’ll have a clear understanding of your customers, what resonates & why, plus a clear messaging framework. We'll have worked on two marketing pieces ready to use. Instead of vague or inconsistent communication, you’ll have a confident message that resonates with your customers and can be applied across all your marketing.
Stage 4: Marketing Mapping & Executable Plan.
The Marketing Mapping Stage gives you a marketing plan for reaching out to customers consistently and having a mapped journey for them to engage with the organisation. You’ll have a regular 'pulse' of inputs/actions, KPIs, and know how to evaluate and measure the results.
Every business reaches a point where growth slows down. You’re working hard, but feel somehow stuck. Whether it’s limited capacity, pricing challenges, staffing, customer issues, or simply not having the time or bandwidth to figure out how to scale, we'll help get to the bottom of it..
We then work with you to develop ideas to break through that barrier. Over three focused sprints, we’ll explore your biggest growth challenges, map out strategic options to work around (through, over, or under) them, and help decide on the best routes forward.
By the end, you’ll have a clear step-by-step growth roadmap with new targets and an action plan to move your business to the next level.
You’ll know exactly where to focus your energy and how to make progress again.
In simple terms, "Where's the money, time, and resources? (i.e. Profit)" What's costing you the most, what's sneakily chipping away at your margins? What's bringing in the most profit for the least effort?
Profit is the fuel that keeps your business moving. And it is 'excess profit' (i.e. multiples) that truly allows a business to grow, reinvest, and thrive. If you’re working hard but budgets are always tight, it’s a sign that your business is running without enough surplus needed to power the next stage.
The Profit Programme helps you generate that excess profit. Over three sprints, we’ll review the key drivers of profitability - your brand value, products and services, pricing, income streams, costs, margins, and cashflow - and create ways to improve them.
By the end, you’ll have both a short-term action plan to boost cashflow quickly, and a longer-term strategy to strengthen the financial foundations of your business.
Over time, you’ll have the margins and reserves you need to accelerate growth with confidence.
