Ooba's Business & Marketing Framework for Success

The Overarching Concept

Our approach is extremely simple. Successful companies operate in the following way:

  • Business
    • Make significant profit - what many SME owners may even consider to be excessive.
    • Leverage massively - they use other people's money, time, resources, people, networks, software etc.
    • Are continuously innovating - they pro-actively design their own futures.
    • Create systems, processes, KPIs & dashboards to enable them to operate in an increasingly automated and consistent way.
  • Marketing
    • Deeply empathise, understand and engage with their customers and stakeholders.
    • Offer incredible value - because they 'get' what their customers really want.
    • Deliver well crafted and considered messaging that builds their long term fan-base, brand, culture and purpose.
    • Invest significantly more proportionally into their brand (which builds accumulative, long-term value) rather than in day-to-day tactics (like social media).
  • Discipline & Mindset
    • Spend more time planning and in Quadrant 2 activities (see 7 Habits of Highly Effective People).
    • Create a culture and a personal responsibility towards their own mind-set and ability to achieve at a high level.
    • Set down good Habits and generate regular Pulse activities that get done relentlessly.
    • Understand the longer game, hold out for longer and know that perserverance is often the winning hand.

We have modelled these successful characteristics:

 

Business Marketing Discipline

 

 

The Deliverables

The 10 Elements of Business & Marketing Clarity

 

Ooba Creative enable clients to achieve Significant Profit, Designed Innovation and Planned Leverage - through focused training and consultancy (as well as creative problem solving workshops) to empower business owners and their teams to develop a fearless confidence in their strategic and tactical execution.

We deliver this via our unique "10 Elements of Business & Marketing Clarity Framework" utilising Design Thinking, Lean Startup Principles and Agile Methodologies.

A clear, deep customer avatar and empathy map

"Tread 100 paths of broken stones." What is it? A way to get into the emotional state of your customer beyond…
A CLEAR VALUE PROPOSITION

A clear value proposition

"Create a mirror in the image of desire" What is it? A distillation of: who you serve, what you do, how you…
A clear messaging/positioning strategy

A clear messaging and positioning strategy

"Tell 10,000 stories without speaking" What is it? A document that defines your voice. What do you want to…
A clear marketing communications process map/model

A clear marketing communications process model

"Become the water of many streams" What is it? The 'push'. The process mapping of telling your customers…
A clear product/service customer experience map

A clear product/service customer experience map

"Build golden pathways to your house of enchantment" What is it? The process map of your customer as they…
A clear ladder of loyalty strategy

A clear ladder of loyalty strategy

"Honoured as a treasured guest" What is it? A strategy to convert leads to shoppers to customers... to create…
A clear implementation of leverage

A clear implementation of leverage

"Capture crystals of time" What is it? A document that defines your planned and conscious strategies to…
A clear innovation strategy

A clear innovation strategy

"Relentlessly devour the bitter fruits of uncertainty" What is it? Document to define how you are going to…
A clear mission, vision and values statement

A clear mission, vision and values statement

"Craft the finest map for an unknown battlefield" What is it? A 'standard'. A flag to fly. An ambition to be.…
A clear brand, culture and purpose

A clear brand, culture and purpose (your why)

"Tame the whispers of the forest whilst inspiring an army of mercenaries" What is it? The visual, behavioural…
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