By now, you will have, hopefully, appreciated our Profit, Innovation & Leverage Model.
But what does this really mean? How do you implement it?
That's where our 10 Elements of Business Clarity come in.
10 Elements of Business & Marketing Clarity
Ooba Creative enable clients to achieve Significant Profit, Planned Innovation and Designed Leverage - through focused training and consultancy ) to empower business owners and their teams to navigate the complex world of business and marketing.
We deliver this via our unique "10 Elements of Business & Marketing Clarity Framework" utilising Design Thinking, Lean Startup Principles and Agile Methodologies.
A clear, deep customer avatar and empathy map
A way to get into the emotional state of your customer beyond the usual “Customer Avatar”. How do we resonate with their situation, fears, aspirations, regrets etc?
A clear value proposition
A distillation of: who you serve, what you do, how you do it and why it is uniquely special. It’s what you believe will resonate (have value) with your customer in a unique way.
A clear messaging and positioning strategy
A document that defines your voice. What do you want to say (that resonates your Value Proposition) and how do you want to say it.
A clear MarComms process model
The 'push'. The process mapping of telling your customers about you. It ends up being your MarComms delivery. But this is about mapping the flow of interactions outward.
A clear product/service customer experience map
The process map of your customer as they engage with your business. Touch points, flow and interactions as they proceed to buy.
A clear ladder of loyalty strategy
A strategy to convert leads to shoppers to customers... to create advocates and raving fans. It is mainly a 'post-purchase' strategy.
A clear implementation of leverage
A document that defines your planned and conscious strategies to utilise resources and to capture crystals of time.
A clear innovation strategy
Document to define how you are going to try new things and innovate in the business. This is crucial to your long-term success.
A clear mission, vision and values statement
A 'standard'. A flag to fly. An ambition to be. A set of values to live by. A map to follow. A dream of a better future.
A clear brand, culture and purpose (your why)
The visual, behavioural and emotional reasons your business exists. A mirror of your Mission, Vision and Values, you become the symbol of these things in everything you do.