A clear innovation strategy

"Relentlessly devour the bitter fruits of uncertainty"

What is it?

Document to define how you are going to try new things and innovate in the business. This is crucial to your long-term success.

Why Spend Time On it?

Improve your products, staff, recruitment, suppliers, processes, website - anything - but you must keep improving it. Kaizen, KungFu or Design Thinking? Whatever you call it, you must do it.

Consequences of not doing it

Your business will creak to a grinding halt of nothing. If you're not growing, you're dying. You will be left behind. You will be out of date. You will go out of business.

Ooba's Business & Marketing Framework for Success

The Overarching Concept

Our approach is extremely simple. Successful companies operate in the following way:

  • Business
    • Make significant profit - what many SME owners may even consider to be excessive.
    • Leverage massively - they use other people's money, time, resources, people, networks, software etc.
    • Are continuously innovating - they pro-actively design their own futures.
    • Create systems, processes, KPIs & dashboards to enable them to operate in an increasingly automated and consistent way.
  • Marketing
    • Deeply empathise, understand and engage with their customers and stakeholders.
    • Offer incredible value - because they 'get' what their customers really want.
    • Deliver well crafted and considered messaging that builds their long term fan-base, brand, culture and purpose.
    • Invest significantly more proportionally into their brand (which builds accumulative, long-term value) rather than in day-to-day tactics (like social media).
  • Discipline & Mindset
    • Spend more time planning and in Quadrant 2 activities (see 7 Habits of Highly Effective People).
    • Create a culture and a personal responsibility towards their own mind-set and ability to achieve at a high level.
    • Set down good Habits and generate regular Pulse activities that get done relentlessly.
    • Understand the longer game, hold out for longer and know that perserverance is often the winning hand.

We have modelled these successful characteristics:

 

Business Marketing Discipline

 

 

The Deliverables

The 10 Elements of Business & Marketing Clarity

 

Ooba Creative enable clients to achieve Significant Profit, Designed Innovation and Planned Leverage - through focused training and consultancy (as well as creative problem solving workshops) to empower business owners and their teams to develop a fearless confidence in their strategic and tactical execution.

We deliver this via our unique "10 Elements of Business & Marketing Clarity Framework" utilising Design Thinking, Lean Startup Principles and Agile Methodologies.

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