Ooba Creative is dedicated to driving client growth by developing integrated business, marketing & technology solutions via consultancy and training.
The team at Ooba Creative has been selected for a number of reasons. As you would expect, the "usual things" such as their personality, expertise, outstanding career success, training capabilities etc. All amazing.
But there are two additional things that we look for in our senior team, business partners and associates:
Failure. And then success.
For us, if someone says they've only ever experienced success, they're either lying or just lucky. Either way, they won’t have the depth of empathy, understanding, or the level of creativity and problem-solving we often need for our clients. Many of our clients face complex, overlapping challenges that demand more than cliché business/marketing advice, boilerplate deliverables, or a simple "this is what worked for me in my one mildly successful startup."
Just because someone has had one success doesn't mean they'll give good advice. And, just because someone has had multiple failures doesn't mean they don't know what they're talking about.
Our senior team, partners and affiliates are all chosen because they have had to suffer the pain of failure (often multiple times) and can come up with creative ways to turn it around. They've also worked with a very wide variety of clients - all with unique issues and challenges. This is key to our ability to help deliver creative business solutions.
At Ooba, we bring real-world scenarios, experience and empathy to the room. Passionately aiming to empower our clients to be able to tackle the complexities of the business strategy and implementation ... and be successful.